Jaw™ was established in 2017 as a boutique design shop based in New York City, making custom dyed, cut and sew, mini collections, and one-off pieces for fashion and sports lovers alike.
Inspired by 90s P.E. and high school tennis shorts, Jaw™ focused on using fashion and sportswear as a way to give back. For Jaw™ this meant creating collections that donated to charitable causes, raising awareness around New York's Historic Garment District, and supporting Asian American Pacific Islander communities and family-owned manufacturers in NYC and the US.
Jaw™ has consistently been recognized by press both for its designs and donations. The brand has been sold internationally with respectable partners and retailers in Asia, EMEA, and the Americas.